TShirt Laundry struggled for a while to find a consistent look. When the site first launched the tshirt designs appealed to a broader audience. It had a bubbly feel and featured two cartoon mascots. As the site grew it found it’s niche – “geeky, gamer, and pop culture tees”. As we moved in that direction we wanted to completely revamp the look of our website and emails. I used flat, bright colors and fun, handwritten fonts to achieve our goal. We want the design to compliment, not compete, with our products.